Feb 2022 – Present

• Partnered with cross-functional teams to implement a new commercial policy for the automotive refinishing segment, aligning pricing, incentives, and governance
• Head an 11-person team that manages commissions, customer funds, OMS support, Icertis agreements, pricing governance, and sales tools
• Designed, implemented, and maintain customer funding models (rebates, marketing funds, cross-sell, up-sell) handling over R$1M per year across 200+ customers
• Manage the customer-funds process covering 5,000+ agreements per month and tens of millions annually, with financial modeling, process mapping, and reporting
• Mapped, improved, and automated end-to-end sales processes
• Built a pricing calculator for 1,100+ SKUs across 30+ price lists, incorporating taxation, markups, contributions, campaigns, and SKU parity
• Designed and maintain executive reporting covering end-to-end sales operations, with 30+ new KPIs and management views

Stack: Excel, SAP, VBA, RPA, Power Query

Feb 2021 – Feb 2022

• Built from scratch the core data foundation for a new digital higher-education product supporting ~10k students and ~300k accounting documents
• Developed financial forecasts and revenue projections for the digital higher-education product, modeling student growth, retention, and churn to support strategic planning and budgeting
• Ran partner incentive campaigns with 1,000+ monthly activations, driving ~4% additional product revenue
• Built a competitive intelligence dataset via web scraping across markets and products, assembling ~30k data points to inform commercial and product decisions
• Developed a Power BI dashboard for the student journey, tracking ~10 executive KPIs for retention, churn, win-back, and cross-sell

Stack: Excel, Power BI, Power Query, SQL, VBA, Octoparse, Python (forecasting)

Nov 2019 – Feb 2021

• Segmented demographic and sales data to launch targeted campaigns delivering: ~29% open rate, 9% conversion, and R$34.27 revenue per R$1 spent, reaching 6,000+ customers
• Built a cash-flow, margin, and operating result model that has been in continuous use for 8+ years
• Developed a web scraping tool processing 50k+ distinct SKUs across 10+ marketplaces in trading card games to produce price and stock adequacy reports, saving 20+ hours weekly. Model still in use
• Managed a 5-person team ensuring product data accuracy and onboarding

Stack: Excel, Python, Octoparse, CRM.

Jun 2016 – Mar 2019

• Delivered 10+ business redesign projects across multiple sectors, from process mapping and automation to commercial playbooks
• Built KPI frameworks and dashboards for finance, marketing, and operations
• Advised small and mid-sized business owners on strategy and performance improvement initiatives, providing data-driven recommendations to optimize operations and reduce costs
• Facilitated sessions with cross-functional teams to align processes, define KPIs, and implement continuous improvement practices

Stack: Excel, Power BI, Miro

Jan 2014 – Jun 2016

• Supervised a small team (3 people) in industrial automation projects
• Worked on PLC and HMI design, programming, and delivery for machinery lines
• Implemented automation solutions for manufacturing clients

Stack: PLC Programming, HMI development, Electrical Project

Mar 2012 – Jun 2013

• Delivered automation support for CNC machines through PLC programming and system integration
• Set up and troubleshot industrial networks (Profibus, Profinet, Ethernet/IP) to keep production running
• Assisted in commissioning and maintenance of CNC machines with engineering and client teams

Stack: Siemens TIA Portal (Step 7), Rockwell Studio 5000 (RSLogix), Industrial Networks